Our Mission

We empower Tech Partners with practical tools for sustainable growth.

Meet Your Guru's

Marco Hermosura

Melanie Unwin

Clayton Moulynox

Robert Crane

Thomas Unwin

Rohan Milne

Mark Boyd

Anu Shree

Nick Beaugeard

Alison Bourke

Patrina Kerr

Warwick Grey

Lee-Ann Dias

James Bergl

Daniel Anderson

Daniel Anderson

Dan Williams

James Bergl

Channel Guru designed to empower Technology Solution Partners through the expertise of our carefully selected Gurus – leaders in their fields of expertise

As a community, we foster collaboration and growth by offering members access to a wide range of resources, including engaging channel discussions ‘GuruChats’,   Weekly GuruCasts, and an ever-growing library of business templates and tools. Guru’s also provide personalized offerings such as 1:1 consultations, eBooks, and courses, helping members succeed

Marco Hermosura

Superpower #1

Offshore Advice
It’s not enough to just bring great service and advice to the channel, we see ourselves as joint custodians, representing channel partners to global vendors and distributors.

Superpower #2

Cybersecurity Advisory
Where I excel at crafting tailored strategies that drive growth and deliver measurable results. With a sharp focus on performance optimization, I help businesses unlock their full potential by aligning goals, refining processes, and executing with precision to achieve long-term success

Superpower #3

Enterprise Agentic AI enablement
My passion and energy are powerful motivators, inspiring and encouraging you and your team toward success.

Superpower #1

Strategy that drives growth
Transforming business goals into actionable marketing strategies that make commercial sense. We help you stop guessing, get focused, and build a roadmap that actually delivers.

Superpower #2

Brand messaging & visuals that connect
Crafting positioning, messaging, and visual identity that cut through and speak directly to your audience. It’s about showing up clearly and consistently – so people get who you are and why you matter.

Superpower #3

Smart automation & always-on nurture
Designing marketing automation and nurture programs that keep you in the conversation long after the click. Because not everyone is ready to buy now – but they will be, and you’ll be front of mind when they are.

Melanie Unwin

Superpower #1

Organisational Culture & Leadership
Establish values, build a leadership team and nurture managers that won’t f*^k up your company culture, but will set you up poised for growth. Leadership and culture if often the trigger to move from where you are to where you want to be.

Superpower #2

Attract & Retain More Customers
Build lead-to-revenue and customer success models like a $1b unicorn.

Superpower #3

Channel Differentiation Strategy
Craft unique value propositions that elevate you above commodity competition. Create distinctive market positioning, develop compelling standout messaging, and build marketing campaigns that aren’t same old same old.

Clayton Moulynox

Superpower #1

Microsoft 365
Deep knowledge of Microsoft 365 features and capabilities allows me to help others to leverage its full potential, enhancing productivity, collaboration and security.

Superpower #2

Azure
Able to navigate and optimize Azure solutions to ensure that others can leverage its full potential for their business needs.

Superpower #3

Microsoft Automation
Utilise tools provided by Microsoft such as PowerShell and Power Automate to solve challenges in a way that minimizes time and allow easy replication.

Robert Crane

Superpower #1

Growth, Finance & Ops Strategy
A sounding board with substance
As a fellow business owner, I naturally become a trusted sounding board for other founders. Whether it’s extracting value into personal life or testing a bold business idea, I bring commercial acumen and strategic creativity to the conversation. With niche knowledge across finance, legal, tax, operations, sales & marketing, data, and technology, I connect the dots in a way few single-discipline experts can. It’s informal, high-impact advice grounded in lived experience—making me a go-to for business owners who want to talk through real decisions with someone who just gets it.

Superpower #2

CRM Data Architecting & Optimisation

Get your data right, or nothing else works
Sales and marketing performance is only as good as the data it runs on. I help partners architect their CRM to ensure it’s structured, clean, and built for automation. From rule-based segmentation and controlled input fields to insightful reporting, I build systems that scale. With a background in financial markets, I bring the discipline and precision needed to get your data working for you from day one.

Superpower #3

Sales & Marketing Automation Platforms

Making automation platforms actually deliver
Most IT businesses underuse their automation platforms, turning powerful tools into expensive dead weight. These systems don’t generate leads—they enable better generation and tracking. I approach them from a marketing strategy perspective, not just a technical one, making me far more effective than a “platform expert” alone. I help you integrate features, align the tech to sales goals, and build smart campaigns that convert—so your platform investment actually drives results.

Thomas Unwin

Superpower #1

Growth strategies tech startups
Developing growth strategies for high-growth tech startups involves transforming ambitious business goals into actionable and focused business tactics that yield measurable results. By applying a data-driven approach, we eliminate guesswork and create a strategic roadmap designed to achieve sustainable growth. Our expertise ensures that every step aligns with commercial objectives, providing clarity and direction for your business.

Superpower #2

Build pipeline via vendors partnerships
Unlock the potential of your business by building a strategic growth pipeline through vendor partnerships. Discover the power of collaboration and leverage vendors expert insights and marketing war chests to drive your company’s success and sustainability.

Superpower #3

Building a Culture that attracts people
As a business owner, you understand that a thriving company isn’t built on products or services alone. It’s the people behind the scenes, their dedication, enthusiasm, and collective spirit that truly drive success. Building a culture that attracts and retains top talent is paramount to fostering an environment where innovation and growth flourish. By investing in your company’s culture, you not only enhance employee satisfaction and loyalty but also create a solid foundation for sustainable business growth.

Rohan Milne

Superpower #1

Cost Optimisation
My expertise in Cost Optimisation helps MSPs uncover and eliminate hidden costs, accurately calculate and manage the true costs of goods sold and drive improved profitability. Leveraging proven tools, processes, and industry best practices, I empower MSPs to gain clarity, control, and efficiency in their financial management.

Superpower #2

Business Strategy and Performance
With two decades of MSP leadership, including executive roles at XLATE and Loop1, I specialise in strategic alignment, performance measurement, and operational excellence through frameworks like EOS. My approach ensures clarity and accountability, unlocking significant growth and transformation across all facets of MSP management.

Superpower #3

Product and Technology Expertise
Combining deep technical knowledge in governance, risk management, security, monitoring, and observability with a clear understanding of business outcomes, I guide MSPs on making strategic technology choices. I aim to help businesses cut through vendor noise, optimise their technology stack, and leverage tech expertise for revenue growth and customer success.

Mark Boyd

Superpower #1

Emerging AI into practical business wins
AI is everywhere — but real success comes from making it work in the messy, everyday realities of business. This Guru helps leaders move beyond the buzzwords, guiding them to identify high-impact use cases, avoid costly missteps, and deploy tools like Microsoft Copilot, automation, and AI agents where they can drive true commercial value. It’s not about chasing trends — it’s about delivering results.

Superpower #2

White glove experience on complex projects
Whether it’s a multi-region Microsoft deployment, a full-stack digital transformation, or a critical go-to-market shift, this Guru brings deep expertise and a hands-on, premium approach. They’re known for navigating complexity with confidence, aligning technical and business teams, and creating a “white glove” experience that leaves clients feeling supported at every turn. Trusted by partners and loved by customers — especially when the stakes are high.

Superpower #3

Early in career mentorship
Great leaders don’t just deliver results — they lift others as they climb. This Guru is committed to mentoring early-career professionals in tech, helping them build not just skills, but confidence, clarity, and purpose. Through structured mentoring, coaching moments, and real-world opportunities, they’re shaping the next wave of talent — and ensuring the channel thrives for years to come.

Anu Shree

Superpower #1

Startup leadership
It’s not enough to just bring great service and advice to the channel, we see ourselves as joint custodians, representing channel partners to global vendors and distributors.

Superpower #2

AI Leadership
Where I excel at crafting tailored strategies that drive growth and deliver measurable results. With a sharp focus on performance optimization, I help businesses unlock their full potential by aligning goals, refining processes, and executing with precision to achieve long-term success

Superpower #3

Business Process Automation
My passion and energy are powerful motivators, inspiring and encouraging you and your team toward success.

Nick Beaugeard

Superpower #1

MSP Branding & Market Positioning
Helping tech companies define what makes them different – and say it in a way that sticks. From naming to narrative, I help MSPs to stand out in a sea of ‘same’. Whether it’s a full rebrand, a new digital website presence, or a better way to talk about your offer – I’ll help you craft a brand and define exactly how to target your ideal market, including sector focuses & niching down.

Superpower #2

Strategic Go-To-Market Planning
You’ve built an exceptional business but need to go beyond relying on word of mouth? I work with MSPs to build go-to-market strategies that are practical, focused, and made to drive results. From smart audience segmentation and campaign ideas, leverage vendors & MDF, sales enablement tools and digital marketing content rollouts, I help you go to market with confidence and clarity so that you don’t waste time or money.

Superpower #3

Copywriting & Content
First impressions matter, and in today’s digital world, your content is often your first impression – and ultimately your best chance to build trust. I help tech businesses create smart, strategic content across formats: from high-converting website copy to thought leadership pieces, lead magnets, nurture sequences, and full digital campaigns. Whether it’s written, visual or video-led, your content should speak clearly, sound like you authentically (even if AI supported), and support your sales process every step of the way.

Alison Bourke​

Superpower #1

Brand and Marketing
Every day, across the globe, successful organisations with great brand and marketing execution win hearts and minds with innovative solutions that redefine markets, delight and intrigue, as they solve our greatest challenges and help us prosper. Many change the fabric of society and communities for good.  In big ways and small. Every great innovation carries with it a hidden story—a tale of vision and passion waiting to be shared with the world. We’re for the innovators. The game changers who want to make meaningful impact. Because when extraordinary ideas meet compelling storytelling – impact can be exponential.

Superpower #2

Sales Enablement

Account based marketing (ABM) is one of the four marketing pillars we can use to engage and delight customers and to attract new ones. Aligned with Brand Marketing, Event Marketing and Performance marketing; ABM is the way we bring marketing into alignment with sales. Marketing may be the art of the deal, but sales is the science and at Fabric we devise and deliver impactful, consistent sales programs that with marketing support, delivers a full sales funnel and pipeline. CRM is essential alongside the PSA tools you may use more widely.

Superpower #3

Vendor Partnerships

‘If you want to go quickly, go alone. If you want to go far, go together’

At Fabric our team has a long history working with MNA vendors like Microsoft, Cisco, IBM, Commvault and HP, with Distributors Ingram Micro, Dicker Data, and Westcon and with most of the large MSPs, SI’s and ISVs across ANZ.

Alignment with the major MNA vendors and distributors, then partnering with them to run joint campaigns, is much easier than you might think. We have a 20 step process to assist you with partnering for success that every Channel Guru subscriber needs to know.

Warwick Grey

Superpower #1

Business Strategy
After 30 years in the ANZ IT industry — including leading the Partner Strategy for Microsoft and heading up channel sales and marketing for global software vendors — I know first-hand some of the challenges in the IT sector. Having previously founded, grown, and successfully sold business ventures, I’ve developed a business strategy superpower that’s brand-led, market-driven, and growth-focused. I work alongside owners and managers to cut through the noise, identify and leverage new technologies, and build strategies that strengthen their brand, drive internal efficiency, and create new revenue streams for the future.

Superpower #2

Women in Tech

With three decades of experience in the ANZ IT industry, I’m passionate about creating pathways for women to lead, grow, and thrive in technology. Having built and led successful businesses and teams, I understand both the opportunities and barriers women face — and the importance of being brand-led and market-focused to succeed. I use my experience to mentor, advocate, and lead by example, helping women strengthen their professional brands, sharpen their market impact, and build careers and businesses that are future-ready and commercially powerful.

Superpower #3

Business Succession

Having successfully founded, grown, and exited businesses in the ANZ IT industry, I know that succession planning is as much about brand legacy and market relevance as it is about financial outcomes. True succession is not just about the business owner — it’s about preparing and empowering key personnel within the leadership team to step up and carry the business forward. I work with business owners and managers to future-proof their brand, build leadership depth, and create succession strategies that maximise business value, unlock new opportunities, and ensure long-term success beyond any one individual.

Patrina Kerr

Superpower #1

Microsoft Partnership Success
Unlock the full potential of your Microsoft partnership – driving growth, co-sell success, and lasting value through strategic alignment and seamless collaboration

Superpower #2

Sales and GTM Program Strategy & Execution
Transform strategy into action – accelerating revenue, aligning teams and driving measurable impact through high-impact Sales and Go-To-Market programs.

Superpower #3

Sales Enablement – Microsoft Solutions
Drive confident customer engagement and consistent revenue growth by equipping your sales teams with the right messaging, training and insights.

Lee-Ann Dias

Superpower #1

Turn 365 Copilot & AI Agents into powerhouses
Helping tech companies define what makes them different – and say it in a way that sticks. From naming to narrative, I help MSPs to stand out in a sea of ‘same’. Whether it’s a full rebrand, a new digital website presence, or a better way to talk about your offer – I’ll help you craft a brand and define exactly how to target your ideal market, including sector focuses & niching down.

Superpower #2

Implement SharePoint environments that actually work
You’ve built an exceptional business but need to go beyond relying on word of mouth? I work with MSPs to build go-to-market strategies that are practical, focused, and made to drive results. From smart audience segmentation and campaign ideas, leverage vendors & MDF, sales enablement tools and digital marketing content rollouts, I help you go to market with confidence and clarity so that you don’t waste time or money.

Superpower #3

Turn AI into a business advantage
First impressions matter, and in today’s digital world, your content is often your first impression – and ultimately your best chance to build trust. I help tech businesses create smart, strategic content across formats: from high-converting website copy to thought leadership pieces, lead magnets, nurture sequences, and full digital campaigns. Whether it’s written, visual or video-led, your content should speak clearly, sound like you authentically (even if AI supported), and support your sales process every step of the way.

Daniel Anderson

Superpower #1

Building Winning Sales Teams
I have a proven track record of building sales teams from scratch and scaling them rapidly in the MSP and SaaS sectors (N-able, Datto APAC launch, Pax8 APAC growth). His skillset lies in being able to identify and hire the right sales talent and establishing high performance and high-retention sales cultures.

Superpower #2

Sales Strategy

Systemizing a vision through people, process & strategy can help sales teams become scalable and differentiate in the market with a compelling value proposition.

Superpower #3

Channel Community Building

Description: A MSP is a business, but a collection of likeminded people that come together to learn, share, build relationships & have fun is a community. The MSP community is one of the best in the world – and a rising tide lifts all boats. But, why not create a community for your own customers; soon they may become your raving fans!  

James Bergl

Superpower #1

Expert EOS Implementation
An Expert EOS Implementation with me means partnering with someone who is deeply committed to helping your leadership team master the Entrepreneurial Operating System® and achieve real, lasting results. I’ll guide you with proven tools, honest insights, and a relentless focus on strengthening every part of your business so you can gain clarity, traction, and achieve your vision.

Superpower #2

Filling the Integrator Talent Gap
Independent Executives is filling the Integrator talent gap, which means giving your business immediate access to an experienced leaders who know how to drive clarity, alignment, and execution using the EOS® framework. My team step in quickly to create momentum, solve issues, and help your leadership team perform at the highest level while you find or develop your long-term Integrator.

Superpower #3

High Performance Peer Groups
Joining TSP Mentor, a high-performance peer group with me means stepping into a dynamic, no-nonsense environment where leaders challenge, inspire, and hold each other accountable to go further, faster. With the right structure, energy, and peer-driven insights, you’ll sharpen your leadership, scale your business, and build real enterprise value.

Dan Williams

Common questions

Got questions? Our Frequently Asked Questions section covers everything you need to know about your Channel Guru membership—from who it’s for and how to access it, to managing your account and getting support. If you don’t find what you’re looking for, our team is always here to help!​

This membership is designed for tech partners, consultants, and business leaders who want to stay ahead in the evolving AI and tech landscape. Whether you’re looking to sharpen your expertise, grow your business, or connect with a like-minded community, Channel Guru provides insights, tools, and discussions to help you succeed.

You can cancel your membership anytime through your account settings. Once canceled, you’ll retain access until the end of your current billing cycle, after which your subscription will not renew. If you run into any issues, reach out to our support team for assistance. [email protected]

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