Channel Guru designed to empower Technology Solution Partners through the expertise of our carefully selected Gurus – leaders in their fields of expertise
As a community, we foster collaboration and growth by offering members access to a wide range of resources, including engaging channel discussions ‘GuruChats’, Weekly GuruCasts, and an ever-growing library of business templates and tools. Guru’s also provide personalized offerings such as 1:1 consultations, eBooks, and courses, helping members succeed
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Get your data right, or nothing else works
Sales and marketing performance is only as good as the data it runs on. I help partners architect their CRM to ensure it’s structured, clean, and built for automation. From rule-based segmentation and controlled input fields to insightful reporting, I build systems that scale. With a background in financial markets, I bring the discipline and precision needed to get your data working for you from day one.
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Making automation platforms actually deliver
Most IT businesses underuse their automation platforms, turning powerful tools into expensive dead weight. These systems don’t generate leads—they enable better generation and tracking. I approach them from a marketing strategy perspective, not just a technical one, making me far more effective than a “platform expert” alone. I help you integrate features, align the tech to sales goals, and build smart campaigns that convert—so your platform investment actually drives results.
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Account based marketing (ABM) is one of the four marketing pillars we can use to engage and delight customers and to attract new ones. Aligned with Brand Marketing, Event Marketing and Performance marketing; ABM is the way we bring marketing into alignment with sales. Marketing may be the art of the deal, but sales is the science and at Fabric we devise and deliver impactful, consistent sales programs that with marketing support, delivers a full sales funnel and pipeline. CRM is essential alongside the PSA tools you may use more widely.
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‘If you want to go quickly, go alone. If you want to go far, go together’
At Fabric our team has a long history working with MNA vendors like Microsoft, Cisco, IBM, Commvault and HP, with Distributors Ingram Micro, Dicker Data, and Westcon and with most of the large MSPs, SI’s and ISVs across ANZ.
Alignment with the major MNA vendors and distributors, then partnering with them to run joint campaigns, is much easier than you might think. We have a 20 step process to assist you with partnering for success that every Channel Guru subscriber needs to know.
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With three decades of experience in the ANZ IT industry, I’m passionate about creating pathways for women to lead, grow, and thrive in technology. Having built and led successful businesses and teams, I understand both the opportunities and barriers women face — and the importance of being brand-led and market-focused to succeed. I use my experience to mentor, advocate, and lead by example, helping women strengthen their professional brands, sharpen their market impact, and build careers and businesses that are future-ready and commercially powerful.
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Having successfully founded, grown, and exited businesses in the ANZ IT industry, I know that succession planning is as much about brand legacy and market relevance as it is about financial outcomes. True succession is not just about the business owner — it’s about preparing and empowering key personnel within the leadership team to step up and carry the business forward. I work with business owners and managers to future-proof their brand, build leadership depth, and create succession strategies that maximise business value, unlock new opportunities, and ensure long-term success beyond any one individual.
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Systemizing a vision through people, process & strategy can help sales teams become scalable and differentiate in the market with a compelling value proposition.
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Description: A MSP is a business, but a collection of likeminded people that come together to learn, share, build relationships & have fun is a community. The MSP community is one of the best in the world – and a rising tide lifts all boats. But, why not create a community for your own customers; soon they may become your raving fans!
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