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Alison Bourke

Hey again—Alison here.

You and I both know how hard it is to stand out in this space.

I’ve worked with so many MSPs doing great work, but struggling to be heard. That’s why I joined Channel Guru. It’s a place where we can work together to sharpen your message and help your brand land the way it should.

Here’s where I think Channel Guru could genuinely help in your journey!​

Advice From People Who've Actually Done It​

Skip the fluff. Get the real-world moves from folks who’ve been in the trenches—and made it out stronger.​

Templates, Tools & Playbooks You'll Actually Use​

No more blank pages. Steal our shortcuts, polish your delivery, and get back to what you do best.​

Real Talk on AI, GTM & Vendor Strategy​

Cut through the noise. We make the complex stuff simple—and help you turn it into results.​

Support That Actually Tailored to You​

Pick your Gurus, follow your path. Whether it’s ops, sales or AI—you’ll get what you need, when you need it.​

A Community That Gets It​

This is your crew. Sharp minds, shared wisdom, and no judgment—just people who want to grow.​

Learning That Fits Into Real Life​

Watch it in the carpark. Download it between meetings. Learn what matters, when it matters.​

Learning That Fits Into Real Life​

Watch it in the carpark. Download it between meetings. Learn what matters, when it matters.​

From Operator to Legendary Leader​

We help you step back from the tools and step up to the big picture. It’s time to scale on purpose.​

Learning That Fits Into Real Life​

Watch it in the carpark. Download it between meetings. Learn what matters, when it matters.​

Here’s a little freebie we cooked up—no paywall, no pitch, just pure Guru goodness. Take it, run with it, and if it helps even a little, we’re already winning

What Others Are Saying About Channel Guru​

Channel Guru is committed to supporting the industry
"For so long, access to the best talent in the channel has been the domain of the major players. Brad's groundbreaking idea now gives anyone, big or small, access to super powers that will elevate our whole industry"
- Nick Beaugeard
"The Technology Services Industry is disjointed and not at all cohesive, and as the market landscape dramatically evolves and we evolve into Technology Solutions Partners there are very limited places we can come together across different business models to collaborate and grow together to meet the needs of our modern clients. I believe what is getting built at Channel Guru it will be the agnostic community of choice for Technology Solutions Partners to join, to not only get modern thought leadership and pragmatic knowledge to transform and mature our practices, but to build connections and build relationship with different TSPs that will grow our businesses through partnerships like never before"
- James Davis
"As a former reseller, services provider, and distributor, I know the sleepless nights, the pressure to grow, and the constant pivoting many tech partners face. For too long, we’ve lacked access to coaches and mentors who truly understand our world. Channel Guru changes that by making real industry experts accessible and ready to help you navigate change, find clarity, and grow with confidence"

- Joel Ramirez
​”Let’s be honest—your brand could talk louder. I’ll help you say it smarter. Join Channel Guru and let’s make your voice unmissable.”
“Join Channel Guru—because winging it is overrated.”​
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